For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. Interior design trends based on star sign; Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. We also offer a range of Fair Trade flowers. I emailed customer service but was too late. Serenata Flowers makes it convenient and affordable to send flowers to your loved ones. Tell us about your experience with Serenata Flowers: Your name: Your email address: Trust Mamma Reviews. This is because the majority of these people prefer to work in the gaming industry. After graduating with a Bachelor’s degree in European Studies in 2011, Massimo obtained ... MediaToday is an independent media house based in Malta. Order fresh flowers for your family and friends from Serenata Flowers with FREE delivery. One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. Now that we've blown 16 candles on our birthday cake, we like to look back at our humble beginnings as two small flower shops in central London … We are growing every year. Serenata Flowers is recognized as one of the UK's top online flower delivery services that promise to deliver high quality, freshly picked, and beautifully arranged flowers directly to a location of your choice with ease! Since then, how have you changed it? This was a great way of gaining information on the flower industry. We also have partner warehouses in the United States, Canada and Australia. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. Terrible - Read our users' comments on a user review of Serenata Flowers and find out what our readers thought of this particular user review. When I first started with the company, sometimes I would deliver flowers myself, personally. But when the recession hit in 2007, we were very quick to adapt to the new reality. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. What are you doing to make them more affordable? This was a great way of gaining information on the flower industry. Serenata Flowers | 467 followers on LinkedIn. The biggest thing I changed is the operational structure. I shut these down in 2006, and we moved away from physical expansion onto an online model. What is Serenata Flowers’ business model? Track your flower or gift delivery using a tracking code provided in your confirmation email. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. Received these flowers from work colleagues however the standard bouquet was very small and not value for money even at £19.99 so is a rip off at full price of 29.99. Serenata Commerce, Spout Lane, Staines, Middlesex, TW19 6BN . How is the flower business evolving and would you consider also expanding your delivery service to Malta? Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. Certain EU member states have been pushing for a ban on weed-killer glyphosate, although its use was renewed for five years in 2017. 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