In his view, boosting CTR on your local search results comes down to finding and emphasizing a unique selling point (USP). By signing up you agree to our privacy policy and will be automatically enrolled to our newsletter. Our audit template walks you through the process including website, links, citations & local profiles. Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. These data insights and search tools make determining issues with your website simple, and finding SEO opportunities, easy. Increase your search rankings today with our new, Get Started With Your Local SEO Audit and Action Plan, How-to Get Started With the Local SEO Checklist, The website is hosted within the country it is primarily targeting website visitors, The website page load speed is above average using, The website looks good, and functions properly on mobile phones, tablets, and computers, The website navigation is simple to use and makes it easy to find information, There are no 404 error pages or other redirection issues preventing visitor or search engine access, All website pages are appearing in the Google index, All website pages are appearing in the Bing index, There is a unique page title for each website page, Each website page title is optimized for search phrases that match the pages content, There is a compelling meta description for each website page, Each website page has an H1 tag containing the targeted search phrase, Each website page uses H2 tags containing related search phrases, Each website page uses H3 tags containing related search phrases, Each website pages uses image alt and title tags describing the image, There is a location page for each business location that contains address, hours, and a map, The business name, address, and phone number is found on every page, The business name, address, and phone number is implement with structured markup, Each website page has a specific call to action for the visitor to take, The total number of backlinks to the website are on-par with competitors (or better), There are no unusual anchor text patterns or excessive use of optimized anchor texts in backlinks, There are no manual penalties related to links pointing to your website in Google Search Console, There is a plan in place for promoting your website online to increase links and business mentions, There is a Google My Business profile for each business, office location and or provider, Each Google My Business profile for the business has been claimed and properly categorized, Each Google My Business profile for the business has accurate and up-to-date information, Each Google My Business profile has at least 30 positive reviews (4, 5 stars), Each Google My Business Profile responds to it’s review as they are left, The business information has been scanned to find popular online listings and profiles, All major listings and profiles for each business location, and or provider have been claimed, All major listings and profiles for each business location, and or provider have accurate information, All major listings and profiles for each business location, and or provider are being monitored. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. That said, you choose one that will give you a broad scan of the most popular profiles for your business type and industry. For example: placing "SEO Services in Lincoln Square, Chicago" earlier in the title, description, H1, and high in the body text of the page. Ensure that all inaccurate, outdated or incomplete citations are fixed as soon as possible after your local SEO audit is completed. Grab the sheet. 7. Mobile. SEO Audit Checklist Analyze your entire WordPress site to detect critical errors and get actionable insights to boost your SEO and get more traffic. Sales: +1-855-955-6650. Figure Out Content Management System. After all, the goal of the checklist is improving your local SEO. Install Yoast Plugin (Do not buy premium). listing one phone number on your website and a different one on your GMB listing) that can harm your chances of ranking for local search terms. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Ok, maybe I’m a little biased as a content marketer. Grab the sheet. Hugely comprehensive. On-Page Elements. By keeping a checklist handy, you maintain a standard SEO audit task list that ensures none of the crucial points are missed. Here is a guide to learn how to do Local SEO. An easy and quick way to build out a local SEO audit in 4 minutes flat. 2. Conducting a local SEO audit is your chance to identify any of these issues quickly and put you on the path to getting them fixed. The information you find will allow you to understand if you need to make website performance improvements, on-page changes, such as stickier content. To help you succeed, we’re offering this checklist to give you some structure. Optimize your logo for local SEO The final element we are going to review is Local SEO. Manually review each of your website’s pages for complete, engaging, content, and proper on-page technical structure. Verify GMB. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. Learn how people use your website, get usage data, and uncover best performing pages. Creating and setting up your Google Search Console account gives you important data and tools. According to Elliott, this process for getting reviews doesn’t need to be flashy — the most important thing is that there’s a concerted effort to ask customers, even if that’s manual. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit … Your local SEO audit report includes optimization scores for GMB, website, and your brand. Specifically, your audit should verify the following details are included and up-to-date: Next, Elliott recommends looking deeper at your business category. See how well your website performs when loaded on a desktop or mobile phone. ). These steps should be taken in order to make auditing your online presence using the Local SEO Checklist. Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. Let’s look in more depth into a few of these factors that can impact local SEO: Page speed and website load times are as important a factor for local SEO as they are for traditional SEO campaigns, with one caveat: localized searches (e.g. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. Yahoo has a service for local listings and while it is not free, … Elliott’s tip for selecting the best category for your business is to do a competitor analysis and see which categories your key local competitors have chosen. The most common local SEO mistake is a failure to … It also requires careful reputation management as reviews are now very much a ranking factor on Google for 2019. “This can highlight some very easy opportunities you can go after.”. This 242-point SEO audit checklist for 2020/2021, walks you through every single audit point and even which tools you should use to gather your data. With the right guidance, you can perform a website audit in less than one hour. 1. As part of this process, he also suggested looking at your competitors’ SERPs. “If you’re in position 3 and your CTR increases,” he explained, “you’ll start to move up in the rankings, because this is a huge indicator for Google.”. At the end of the day, small efforts can have a big impact when you’re working to improve local SEO. As an example, Elliott noted that for many small local businesses, this USP may come down to offering more personalized customer service. You’ll get an overall technical SEO grade (out of 100), and Raven will breakdown any issues that need to be looked at, along with a priority rating of critical, warning, or needs attention. Get your free step-by-step checklist for a complete local SEO audit. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. Improve your SEO and Content Marketing game. Download the Local SEO Checklist. Audit Meta and Optimize It for Click-Through Rate (CTR), Summary: What to Focus on for a Local SEO Audit, Local SEO Audit: 4-Part Checklist to Help You Move the Needle on Local Search, Check that all phone numbers and email addresses across your website are clickable HTML, visible, and user-friendly for mobile users, Add your hours or opening times into your website’s footer and all directory profiles, Check your website speed and ensure that it loads in 3 seconds or less, Use structured data to boost on-page local SEO, Use an image compression tool to compress images on your website into smaller files, Reviews from customers (really important! The most important thing to consider is what a person looking at the page would think. 7. Once you’ve looked into the basics and the technical side of local SEO, Elliott recommends turning away from your actual site — and focusing on your Google My Business (GMB) profile. Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. SEO content audit provides a more in-depth look at a website’s indexable content. The local SEO checklist below has all the information you need to get started. Sign In Get An Instant Demo. If you’re not a seasoned internet marketer or SEO, you might not be confident in taking the next steps to put the Local SEO Checklist into action. A simple checklist of tips and ideas to help you boost your local SEO for your small business One of the best ways to help Google understand your local relevance is to use structured data on your website. SEO Audit Checklist. Local SEO Audit Checklist Check Yes/ No Priority (High, Medium or Low) Duplicate Content Is the website content duplicate? A poorly-written meta description can hurt your click thru rate. Local SEO: How to make a website audit in 30 minutes . As with any SEO audit, it’s vital that you catch the simple errors and fix the technical issues that give Google a reason to rank competitors above you. The Ultimate SEO Audit Checklist is a comprehensive list of all the important items that should be included in your in-depth SEO audit. Time Commitment: 2 minutes. Audit brand mentions and implied links Include keywords and city, without being spammy. Here's a list of common content mistakes followed by a checklist of ways to increase the local SEO impact of your content. “Then, it’s time to build a process for getting more GMB reviews and scaling that up to distribute your reviews across different online platforms.”. That’s a question that business owners and marketers have asked since the invention of modern search engines. Understanding what these ranking factors are and how to leverage them for better Local SEO is the key to supercharging your local marketing efforts. If people want fast loading, good looking websites, and yours is not, you won’t rank highly. A website audit checklist is a road map for next steps The complete website audit identifies things on your current website and provides a checklist of things that need fixing. Keywords As the name indicates, keywords are certain words or phrases (also known as longtail keywords) that would help people find your business through internet searches. This means that there are authoritative backlinks on offer from trusted domains. SEO Audit Checklist. Once you're ready to get started optimizing your website for SEO, using Boostability's and SEO Network's SEO packages are key ways to power up your local presence. Een stapsgewijze uitleg van SEO analyse. Remember, a search engine wants to show the best search results. Sales: +1-855-955-6650. Simply put, structured data is written in a pre-defined structure that search engines recognize. You can take the mystery out of higher rankings and visibility for your website today with this Local SEO Checklist from Local SEO Audits. Here’s an audit checklist that you can use to evaluate your business’ local SEO and find ways to better it. The technical SEO issues we already mentioned are critical, so you need to fix broken links, add image alt tags, remove duplicate content, and everything else that’s involved in maintaining a healthy website. The key here isn’t to emulate these competitors — it’s to ensure your meta copy sets you apart from them in the search results. Bing) to figure out where your business is, and which searchers you’re relevant to. 3. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. 3. What people see first before they even visit your website or location Local Directory Listings are a subset of Off-page Local SEO that often appear for search of your brand and have a small influence on search rankings. A Complete Local SEO Checklist. Most businesses thrive on traffic both online and in person from Google, Bing, Yelp and Facebook searches. Write clear meta descriptions for every page, using local keywords as natural. About the checklist With our checklist, you’ll gain insight on the range of tasks required to improve your local SEO which … When Google, Bing, and others discover these groupings of information around the web, it improves your rankings. It’s a necessity. Our audit template walks you through the process including website, links, citations & local profiles. It’s 2018. Each of these elements influence how people use and search engines rank your website. Improve your rankings in Google search results with our ultimate local SEO checklist - a 24-step checklist to boost the local SEO for your small business. If you find that you are struggling to complete the steps or simply don’t have the time to do it yourself, consider getting your local SEO audit from us. SEO audits are the single best way to figure out why you’re not getting SEO results. We strive to help businesses of all sizes grow using our powerful link building, SEO and content marketing services. NEW! Looking to get started with local SEO? Checklist for a Local SEO Audit. Now we’re at the fun part: content! Each of these elements influence how visitors can find your website and how search engines rank your website. With this in mind, according to Elliot, “your website must be responsive — plain and simple.” Luckily, with a platform like WordPress or Squarespace, the themes are automatically mobile-optimized. This might be key to outperforming local competitors and bigger rivals. Figure Out Content Management System. If you’re ready to get started assessing your local SEO performance, this local SEO checklist PDF will … To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit should be performed. According to Elliott, CTR is just as important for local SEO as it is for your overall SEO health. LOCAL SEO AUDIT CHECKLIST NOW! The amazing secret to increased local search engine visibility and rankings Google My Business is a subset of Off-page Local SEO that greatly influences your rankings for localized searches and visibility within Google Maps. 4. Each of these elements influences the relative weighting of your Google My Business profile versus others in your area. To test for mobile responsiveness during your local SEO audit, use the Mobile-Friendly Test available for free in Google Search Console. Find technical issues, ensure there’s no manual penalties, and get keyword search data. “Since you already have a good relationship with these local businesses, securing a backlink is an easier ask through things like content collaborations, case studies, and shared sponsorships.”, The last piece of Elliott’s recommended 4-part local SEO audit is one that might fly under the radar for local SEO — click-through rate (CTR). The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Each of these elements influence how people take action on and search engines rank your website. He is a local SEO expert and founder of boutique UK-based digital marketing agency, Contrast. If you’re ready to get started assessing your local SEO performance, this local SEO checklist PDF will be helpful. Tools For Sellers. First and foremost, ensure that each of these listings matches your website and includes the most current NAP (name, address, and phone number) — and relevant business information.