An email marketing enthusiast with a millennial approach. Mobile browsing has now surpassed desktop browsing in terms of percentage traffic: This percentage share of traffic for mobile is not, for now, being matched in terms of where the majority of purchases are being made. Sign up now and join them for free! It doesn’t even need to be that advanced, to work its magic. For 2020, we’ll see design trends that bring together the past and future fearlessly! Here, we have curated a few trends that we believe need to be part of the email you will be sending in the new year for … Which is why visually striking and technologically advanced emails will be the face of email design in 2020. Email Monks share their email design trends for 2020 in this infographic. Faced with the booming popularity of social media and search, email still serves up a distinct set of benefits that other media streams struggle to match, but there are developments on the horizon that you need to be prepared for... Across your digital marketing channels, you’ll be noticing changes that are designed not just to optimize for mobile, but to even prioritize mobile as we move into 2020. There is, however, a downside to the current automation situation. A single focus message combining copy, layout and colour that is skimmable and enables the reader to act easily. Drift’s 2019 study into the State of Conversational Marketing also underlines the strengths of email compared to other channels. If you’re getting by on limited resources though, then you can start improving the returns you achieve from email marketing through the simple process of simplification. As beautiful as it is, the concept might be still a little far-fetched. Email Monks share their email design trends for 2020 in this infographic. This means that over half of the world’s population is currently using email. It's understandable that not all companies have dedicated copywriters or UX design experts in-house. Tens of thousands of companies around the Big data underpins AI's development, and it will continue to have a huge role to play going into 2020. We’ll continue to see vibrant colors, bold typography, and off … Artificial Intelligence, or AI, is a term that seems to scare a lot of marketers, particularly if you’ve spent most of your career in traditional forms of marketing and advertising. "The main email applications are copy writing and dynamic content selection. Kath has lived and breathed email marketing for over 20 years. Check out our new Email Verification Service now in BETA and available for everyone. You can save this one for the blog and link the article instead. "Another key reason is to do with education of email marketers... or lack thereof. When you check email on mobile, you usually do it on the go or as a break from more time-consuming tasks. That’s why email design will become even simpler this coming year, stripping busy graphics and walls of text in order to attract consumers. Trends that dominated designs in 2019 will still be popular in the coming year. "Personalization in all of its forms will continue to grow, but the personalization of send time will be one of the fastest growing forms. "As intelligence enables scalable right content, right send patterns, for individuals, the value and need for traditional segmentation diminishes. AI should be seen as the solution to a large number of your processes, rather than another terrifying technological advance to get your head around! The best email designs in 2020 will be a perfect combination of impeccable visual appeal and impressive use of technology. Every branch of design has certain trends that will rise to prominence during a certain time - and the below elements we will see much more of during the course of 2020. There are many ways to create show-stopping 3D graphics. So you’ve made the decision to make your website accessible for people with disabilities. Success team. More and more people have decided to switch their app settings to dramatically change the look. The constant endeavor of email designers is to bring a unique experience to subscribers. Testing has always been an indispensable step in the sending process. There is no denying that email is the number one choice as a marketing channel among marketers. It’s a perfect solution if you want your emails to stand out, but you don’t necessarily have a lot of time to produce a complete 3D render. Now, it’s time to take things one step further. Email marketing has defied its critics in continuing to provide an array of benefits to marketers, from building trust to providing some of the greatest ROIs of any digital channel. Furthermore, it’s consistently rising to be the biggest form of communication between you and your subscribers. The reason for this is simple: Most popular email platforms don’t actually support embedded video. The industry is ever-evolving and the competition can be fierce. Peter Sumpton, Owner of the Marketing Study Lab, looks to alter the marketing mindset and transform the next generation of marketer by adding long term value to businesses. It’s likely that you’re already using data-driven marketing in one way or another. The premise is simple - synchronize all your marketing channels to deliver unified offers to your subscribers. Over the course of a few years, cross-channel marketing has become very popular. Let’s say you run a chain of cafes and customers download your application. to use our site, you agree to our Cookie Policy. With email constantly changing and adapting, you need to strive towards creating the best experience for your subscribers. Superfluous copy is a bugbear of all copywriters. love. "Email marketing now offers credible career paths, and as such the modern-day email marketer is looking beyond just learning from their technology but are avidly reading, taking courses and asking questions in forums and sharing knowledge. The intelligent part comes from how AI systems learn from past behaviours to shape future actions. Most email service providers give you the ability to render emails across a range of devices, so it’s worth checking that your emails are providing a suitable user experience across all devices (and not just desktop when sending test emails to your work computer). Anna is working as a Content Manager in Elastic Email. You definitely should take them under consideration, but keep in mind that trends shift from one to another. Jan 10, 2020, Elastic Email » Blog » Email Marketing Tips » Top 10 email marketing trends of 2020. It's proven to be better for late-night internet scrolling and for users suffering from photophobia, keratoconus, or similar conditions. Don’t jump between three subjects within a single email, but instead, focus on one main topic. As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. The way that different demographics are engaging with your emails is changing, and that should be the basis for how you decide to interact with your subscribers as we enter 2020. It’s just a tool – albeit a better tool for targeting than the last set of smart tools. That doesn’t mean that it has to be the only one we use. Then, you can send an email or notification to their phone once they are close to one of your cafes. Over time, simple tweaks to your email content - based upon previous performance - can help to drive extra clicks, downloads, forwards and signups. That’s why we brought together the most aspiring email design trend ideas for this year that will elevate your messages from good to great. Also, emails created with AMP is more lightweight and has a shorter loading time. With a more minimal approach, you can experiment with color schemes, fonts, and graphics - trying more organic options like Today did in their newsletter. Our attention spans are reducing and it makes sense that email design addresses this. For reviewing the mobile viewing experience, however, rendering is now of even greater importance. "Simpler email design is about easy to consume, scannable content that can be digested fast. Share this Article; Facebook; Twitter; Email; LinkedIn; What does 2020 have in store for email marketers like you? In short, the various benefits are making people turn this feature on which makes it a good idea to explore the possibilities of beautiful, moody email designs. Want to know the latest email design trends to incorporate into your email campaigns? 2020 will see a shift away from photography towards illustrations. Email Marketing Design Trends to Revamp Your Email Strategy in 2020 January 22, 2020 Email , GetResponse , Marketing Leave a comment 35 Views If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends. In 2020, the cross-channel concept may evolve to cover not only social media and email but also various other apps that track customer behavior - for example, geolocation. 01. BEE can help support your email marketing in 2019, 2020, and beyond with its large collection of stunning email templates. They constantly evolve based on consumers' and marketers' needs. But in 2020, we may see an evolution of modern typography. Which is good news as getting segmentation right has never been easy enough for email marketers.". Here’s … Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Dive deeper into HubSpot's survey data by clicking the download button on the banner below. Crucially, however, mobile’s percentage revenue has increased by 23% year-on-year, resulting in an acceleration of mobile optimization across almost every digital marketing channel. Instead, they will be able to make all necessary actions directly through their inbox. Courtesy of Connext Digital, the following infographic outlines seven ways that Artificial Intelligence is reshaping email marketing: Tim Watson, from consultancy Zettasphere, is a Smart Insights expert commentator on email marketing. And in this article, we will analyze top email marketing trends to follow in 2020. For far too long, cold emailing, spamming and phishing have tainted email’s perception among consumers and marketers alike. In other words, it’s a 3D representation of a design, on a 2D surface. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save time and incorporate some of these trends in your own campaigns. Go all the way. That’s why so many tech companies have great design—users expect to … We’ve already talked about the requirements you need to meet in order for AMP emails to be displayed correctly, but let’s talk more about its advantages. Lyft created a very simple graphic using isometry, which makes a wonderful impression. What's more, with the surge in wearable technologies, the space that we as digital marketers have to work with is becoming increasingly limited (and, thus, more competitive). That makes it easier to set up, although it still needs a little bit of getting used to. With the right use of Privacy Policies, you can request your customers to add their location to the apps. Make the most of Elastic Email's platform through And with email marketing gaining some serious reputation over the years, we are flooded with many different ways and trends to improve it to make it even better. But which visual design trends will shape the look of emails in the 2020s? We have collated the best of these worlds to present the top email design trends that you can look forward to in 2020. After all, marketing is as much about moving with the flow of the industry as it is adapting to your own needs and objectives. It could be that we, as recipients, got so used to seeing emails as they usually are, but dark designs just seem more appealing and eye-catching than the classic ones. This trend is most relevant to brands with relatively varied audiences or many and diverse products (SKUs). "AI is a clear trend, though often misunderstood. There is, however, a lot of room for improvement in the ways that many of us are using this form of testing. From there, you’ll draw conclusions that can inform and improve your strategy moving forward, allowing you to generate even greater returns from email marketing’s already sky-high ROI. You can use professional modeling software like Blender or Poser, opt for tools that cater more towards beginners, or even use Photoshop to turn your 2D images into 3D visuals without much training. Designmodo married 2D typography with 3D graphics that really show just how much potential there is in this form of art. Typography is a unique form of art that uses the words that we want to spread around as a foundation for the art itself. Design and Technology - so you can kick off the year strong and be prepared for any challenges. We consume more email on our mobiles than ever, so a simpler design can be more effective as it is easier to scan quickly. But if you can start to look at “data-driven marketing” from a “customer-driven marketing” perspective, you can start to think how your customers think and create experiences that they will engage with. The examples above, courtesy of Reader’s Digest, are exactly the types of copy that will lead to readers switching off midway through an email. But, it’s worth looking into it for the future, exploring this email marketing trend and getting interested in such technology. With this in mind, as email marketers, you cannot rest on your laurels when it comes to mobile optimization. Furthermore, don’t end your “declutter” on the visual aspect of the email. So, 2020 is set to be a big year for the adoption of send-time optimization. The 3D graphics can elevate your email, showing your products or services in a completely different way with more life and depth. More email service providers are offering this functionality, which optimizes the send times of emails to individual subscribers based on their historical open patterns. With roughly 250 million smart speakers to be installed worldwide by 2020, smart email marketers are already designing with accessibility at the forefront. Now, brands have to adapt to the California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1—as well as the Nevada Privacy Law and what looks like a wave of other state-level privacy laws in the US. current activity and to track website usage to provide you with the best experience possible. After all, most emails are essentially link sources for landing pages, blogs or product pages. What are the upsides when you invest ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Accelerate your growth with up to 50% off new marketing tools, Email marketing and marketing automation Toolkit, Explore our Email Marketing and Marketing Automation Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Source: Wolfgang Digital's KPI Report 2019, Source: Litmus email client market stats 2019, Artificial Intelligence (AI) for marketing, Smart Insights (Marketing Intelligence) Ltd, Rich Communication Services (RCS) messaging, The steady increase in SMS marketing’s popularity. 5 Trends The Best Ad Campaigns Of 2020 Are Spearheading. This feature is quite handy with creating email sequences without extra hassle. From crucial inbox updates to new privacy laws, Litmus’ 2020 State of Email Report analyzes the significant data, trends, and key industry updates from the past year and breaks down how they will impact your email program in the new email decade. To cut through the noise in your subscriber’s inbox, you need to stay in the know with the top email design trends that will make it to 2020. Another huge email design trend in 2020 is interactivity. Having seen first-hand the benefits that GDPR has brought to email marketing across the EU, we are certain that this wave of data privacy laws across North America will only improve the returns we can all achieve as email marketers. GDPR ruffled a lot of feathers when it was introduced back in May 2018, but it was never designed to destroy email marketing. The technology in AI systems goes above and beyond anything email marketers have previously had access to, but there's so much more we could be doing with our current systems and databases. By opting for simple artwork and easy on the eye colors, your subscribers will appreciate your emails more and will be more likely to click on them again. For those who want to send Unlimited Many have been surprised by how email marketing has resisted some sizable external threats - the rise of social media and search and the introduction of GDPR, to name just a couple - in continuing to serve as such a key communication channel for digital marketers. Currently, images are a core element of any email, but putting them on the header doesn’t make it a good one. AMP is easy to test and has quite extensive documentation on its page. Words themselves become the images, so the reader is attracted directly to the element that we want to show to him. Email is no longer a set of words with a nice picture attached to it in order to attract attention. Discover the #1 most cost-effective email It’s not scalable enough to successfully perform a one-customer experience as we are usually promised to have. Emma Email. We've taken a look at all the big digital marketing trends for 2020 that you need to keep on top of. If you feel like 3D graphics might be a little too much for your email, as it can be time-consuming, there is still a way to make your messages pop with another design trend that we see is gaining more popularity this year. Isometric drawing is a type of 3D graphics that uses 30-degree angles to ensure that the image itself is not distorted. It's our job as email marketers to evolve with these changes by providing content that fits seamlessly into increasingly busy schedules and onto an increasingly varied number of devices. You can connect with Lewis on LinkedIn. and machine learning you can shift the dynamics of the current email landscape. Short videos can bump up clickthrough rates exponentially, making this one of the hottest email design trends of 2020. The only downside is that as of now, Gmail App and Gmail Desktop don’t support it. Instead, they show the first frame of the APNG file (which is still better than not seeing the picture at all). Want to refine your email strategy and avoid the most common mistakes? Intensifying minimalism . Chad reinforces Tim’s point: be it segmentation, personalization, or frequency of email sending, every aspect of email marketing in 2020 will be striving to provide the most relevant communications at the optimum time. Abstract Design. Go bold and go simple Monochrome is so in right now. app or website. Learn more about tools that email marketers What better way to do so, than implementing the latest email marketing trends in your email campaigns. Rather, it has turned email marketing into a stronger means of communication, injecting consumer trust back into this marketing channel. The ones we've covered last year are still very much up to date and it’s worth taking them into consideration while building your email campaigns. And if you want to take a different approach, you can even decide to completely lose the pictures and focus solely on typography. Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements. The future of email design is technologically advanced and excitingly interactive. By using these templates, you can easily incorporate all of the top email design trends in 2020 — from videos to user-generated content to feedback and more. The image appears on the first fold to encourage further scrolling. Neat, huh? Then, switching to a new format will be a no-brainer. It can also help you focus more and save your battery’s life. It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead. Reduce the noise in your message, by only sticking to essentials. A good example is made by Arte Creative below. It became a focal point right away and increased the attractiveness of their email. It follows a simple set of rules and commands, so understanding the mechanics actually takes just a few minutes. The majority of research carried out into email open rates has now concluded that mobile is providing a greater number of email opens than desktop, mirroring mobile shifts across the digital marketing spectrum. This popular format doesn’t weigh much and it’s all the rage especially with younger subscribers. By incorporating A.I. In a recent partner email of ours, you can see how short copy can provide both a cleanly presented email on desktop and an optimized experience for subscribers opening the email on mobile: This report is concisely described in the copy, meaning there is sufficient white space to create an easy reading experience on desktop. For mobile viewers, who are often on the go when scrolling through emails, the shorter copy can be scanned in no time whatsoever. Email Marketing Highlights . Importantly, it will bring with it a whole range of applications in terms of the levels of personalization and segmentation we’re capable of providing. Elastic Email uses cookies to determine your access privileges on our website, to complete and support a In contrast to confident color usage and catering emails to dark mode, monochrome made a comeback in 2019 and will continue as a ubiquitous email and website design trend in 2020 – but it needs to be done right. At the same time is less personalized and can create issues for designated teams, especially in bigger organizations. This means that over half of the world’s population is currently using email. In truth, most of the AI that is discussed in the marketing world concerns the automation of processes. They can help bring your products to life and create an interesting composition. Last year we wrote that email automation will have a great impact on creating campaigns and we weren’t wrong. Mobile optimization is not a simple process since the coding behind your emails is important in allowing them to collapse down into a mobile-viewable format. That means that mobile compatibility is an absolute baseline for successful email campaigns. "Email will still remain one of the best ways to communicate with those that want to hear from you. Email marketing; Content marketing; Logo design; Pay per Click; Contact; Search for: Tell us about your project; Email Marketing Blunders to Avoid: 39 Stats & Trends for 2020 [Infographic] Are you struggling to achieve success with your email marketing campaigns? A black and white scale is also among the latest web and email design trends to watch. With this data, you can send out a single email where content blocks populate with a variety of dynamic content depending on the user that you’re sending to. It can be hard to believe that the concept of email marketing is more than 40 years old. If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years: new technologies, content, designs, user data, and other real trends – this article is for you. "I’m predicting that in the Year 2020, that there will be an uptake in robust, hypothesis-led A/B testing. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. You can achieve this with a few simple upgrades, but you need to do it thoughtfully. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. If you need any more convincing, just look at the animation example. 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